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Two Basic Principles

Election-related efforts this close to Election Day require us to follow two simple principles:

a) It's all about turnout.

Neither money nor media nor polls win elections. Votes do. It does not really matter how many people agree with us. What matters in elections is how many of them actually vote. We work to persuade people of our message all through the year, every year. But in the weeks before Election Day, the focus has to be on getting the people we have already persuaded out to cast their vote!

b) Go after the low-hanging fruit.

If you had five minutes to pick oranges from a tree, you would be well-advised to use that time to grab the ones you could reach just by raising your arm, rather than using that time to climb the tree and get fewer oranges that are farther away.

Similarly, this is the time to mobilize those who already agree with us rather than to spend that same time and energy trying to persuade those who don't. Do not presume that all who agree with you are registered and ready to vote. Let's mobilize those already "in the fold." Then, after Election Day, we can resume the work of going after the fruit that is farther away.

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Priests for Life
PO Box 141172 • Staten Island, NY 10314
Tel. 888-735-3448, (718) 980-4400 • Fax 718-980-2542
mail@priestsforlife.org