Whenever the pro-life movement is successful at getting its message to the public, the reaction of pro-abortion groups is predictable. They whine and complain. This is seen, for instance, in their reaction to the prospect of an ad with a pro-life message airing during the Super Bowl, or in the way that they try to stop the “Choose Life” specialty license plates in various states. All this is a sign of the weakness of the pro-abortion message. Its advocates are afraid that when people hear the truth, they will choose life, and that, of course, means bad business for the abortion industry, which makes money every time an abortion occurs. The abortion industry’s fears should increase our confidence, because when they fear that our message will be persuasive to young and old alike, they are right.