By Susan Swander and Kevin Burke, LSW
Keep in mind that people often need to hear messages about abortion loss and recovery a number of times before they are ready to take that next step, and reach out for help. It can be years before that seed you planted bears fruit.
Here’s 10 ways to promote your abortion recovery ministry:
1. Meet with your Pastor/Minister
Contact the pastor or another minister active in your church. This kind of personal connection is important. You or someone on your team can share about a past abortion, faith related struggles after the procedure, and how abortion recovery was such a blessing.
Most pastors are not sure how to address the issue of abortion. Some fear hurting or alienating those that had abortions. Your personal sharing will be a valuable education about the issues women and men struggle with after the procedure. It can also open the door to a ministry partnership as you assist the pastor in reaching out to those in the congregation hurting after abortion.
2. Notices in Church Bulletins
Susan shares: “In the fall of 2003, I saw a small box ad in the local Church bulletin. It said something about healing for women and men who had abortions – and it referred to a Rachel’s Vineyard weekend in our area. It gave a website and phone number. The website really spoke to me and I registered for one of their weekend programs.”
3. Testimony During Church Services
Susan: “I had such a powerful experience of emotional and spiritual healing from the Rachel’s Vineyard weekend I attended. After careful discernment, I felt called to share my story. I have shared my testimony of pain and hope at a number of churches throughout Oregon. I have been moved by how many fellow church-goers also suffer after abortion, or know someone who does.”
4. Create an uncluttered, engaging, easy to navigate website so people can learn about your ministry. Donors are often interested in helping out with such a project and a tech savvy person from your church community could assist with set up.
5. Connect with the local Christian radio stations in your area – and some national shows as well. Let us know if we can be of assistance. Let the program director know that you have women and men who can share about abortion loss and recovery. This is especially helpful around the time of the March for Life, Mother’s Day and Father’s Day and for Catholic Christians in the month of October (Respect Life Month) when media are more open to our message.
6. Social Media Cultivate a current team member, volunteer, or alum from your abortion recovery ministry to help develop a social media presence on Facebook, Twitter and Instagram. Once you get the hang of it this is an effective way to create brief messages and images to promote recovery resources and share about your ministry.
7. Tear-off flyers on church bulletin boards, pamphlets and drop cards that provide info on your website, social media and contact number.
8. Contact your local churches, seminaries, and catholic/Christian educational institutions. Let them know you are available to share with their students and ministers-in-training about abortion loss, the ways this can impact women and men, and the road to recovery. This is a great way to help them better understand and reach out to their future congregations.
9. Connect with the campus ministry and pro-life groups at secular colleges in your area and offer to come share your testimony with the students, how to best reach out to abortion minded students based on your experience, and resources for recovery for those that had abortions.
10. Prayer, Support, and Networking Come together regularly as a team and pray for God’s Spirit to give you wisdom, discernment and patience. Consider becoming part of the Silent No More Awareness Campaign and find women and men in your area who are called to speak out about abortion loss and recovery. This is a great way to find support and network with others in your area and nationally that share a heart for this outreach.